The premise behind Dana’s Lowerarchy of Needs is simple. I’ve bounced it off many friends, relatives and acquaintances, It goes like this:

Every single thing we do, say or think … every act or choice we make, is based on some need we have. That’s it.

And because we do, say, choose, hundreds if not thousands of things each day of our lives (both consciously and unconsciously), the sheer number of these needs comprises quite a long list. And this list is as unique to each person on the planet as is our fingerprints.

Past studies on human needs have only scratched the surface. Dana’s Lowerarchy of Needs is an attempt to go much deeper.

And with that, it is my wish that every reader gains the ability to improve his/her life with the knowledge and personal insight gained.

Dana J Goulston, 2017

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